PRISM to add 300 company serviced hotels in Telangana

Hyderabad, Feb 26: PRISM, the parent company of OYO, has announced plans to expand its footprint by adding 300 company-serviced hotels across Telangana and Andhra Pradesh, with strategic emphasis on Hyderabad, Warangal, Karimnagar, and Khammam. The announcement was made at a high-impact Hotel Partner Summit in Hyderabad, highlighting PRISM’s commitment to strengthening its presence in high-growth urban centers and emerging Tier-2 markets.

 

The expansion aligns with the rising demand across key travel segments—from Hyderabad’s thriving medical and business tourism ecosystem to popular religious destinations such as Yadadri and Bhadrachalam. The company also unveiled a 360-degree growth roadmap focused on accelerating supply addition, enhancing hotel quality standards, and delivering superior guest experiences.

Telangana emerges as a prime growth market for PRISM due to surging tourism, infrastructure upgrades, and the region’s economic hubs. Cities like Hyderabad, Warangal, Karimnagar, Khammam, and Nizamabad are witnessing strong domestic and international arrivals, supported by improved air connectivity and favorable government policies, making the state ideal for scaling operations as domestic tourism continues to grow.

Commenting on the expansion, Ashish Saurabh, Regional Head – South Central and East, PRISM, said:

"Telangana is one of the most structurally strong hospitality markets in the country. Business hubs like Hyderabad continue to generate consistent corporate demand, while rising aspirations and improving connectivity are unlocking new leisure corridors. We are building a network that is not just larger, but stronger and more reliable for guests."

Lakku Venkat Reddy, Managing Partner of Sri Balaji Group, which operates over ten hotels on the PRISM platform in Telangana, added:

"This summit gave me an opportunity to discuss growth ideas with PRISM’s leadership. PRISM’s tech-enabled platform is a game-changer for Tier-2 expansion. We’re excited about the technology and training initiatives that elevate our standards in this booming market. We are planning to add another 10 hotels by the end of this year."

With this structured expansion strategy, PRISM aims to create long-term value for hotel partners while ensuring predictable, high-quality experiences for travelers across Telangana and Andhra Pradesh.