Laqshya Media Group Wins Six Honours at Indian Marketing Awards 2025

Mumbai, Feb 16: Laqshya Media Group recently secured a total of six awards at the 12th edition of the Indian Marketing Awards 2025, presented by exchange4media, recognising the group’s ability to blend technology, creativity, data, and physical storytelling across diverse marketing formats.

Leading the wins was Gold in Design/Physical Space for ONGC Pavilion: NOW & NEXT – The Future of Energy, Engineered Through Technology. Designed for India Energy Week 2025, the pavilion was a fully responsive, technology-driven ecosystem. From AI-powered dual touchscreens and VR training pods to a robot guide, hydrogen models, live drilling simulators, and sensor-triggered projection walls, each zone contrasted ONGC’s present capabilities with its future vision. The pavilion transformed complex energy narratives into a living, interactive experience controlled through a unified intelligent interface.

Laqshya Media Group also earned two awards for the Marriott Bonvoy – AI Campaign, winning Silver in Use of Analytics/Big Data/AI and Bronze in Customer Relationship Marketing. The industry-first initiative transformed Marriott Bonvoy into a personalised dining discovery platform using an AI-powered digital persona of Kareena Kapoor. Leveraging CRM and guest behaviour data, the campaign identified occasions, preferences, and cuisines to recommend tailored dining experiences. Rolled out through a digital-first content ecosystem, the campaign combined emotion, data, and storytelling to make luxury dining feel intimate and memorable.

Another Silver in Design/Physical Space for Earth to Energy: OIL & NRL’s Tech-Infused Pavilion, created for OIL India and Numaligarh Refinery Limited. The pavilion immersed visitors in the journey from exploration to energy delivery using immersive LED storytelling, VR reservoir modelling, AI-driven data visualisation, holograms, and smart sensor interfaces. Positioned as a centrepiece at India Energy Week 2025, it drew record footfall while showcasing how digital transformation and sustainability are shaping India’s energy future.

In out-of-home innovation, Campa Energy: Surge Loop – Dual-Screen 3D Portal for India’s New Energy Generation won Bronze for Best Use of OOH. The installation introduced India’s first dual-screen 3D anamorphic illusion at Jio World Plaza for Campa Energy. The activation followed a young protagonist breaking free from monotony by leaping between two distant screens through a glowing energy portal, positioning the brand as a symbol of renewal for millennials and Gen Z.

Rounding off the wins was a Bronze in Best Use of OOH, which was awarded to Acko’s Disruptive OOH Campaign. Designed for ACKO General Insurance, the campaign challenged traditional insurance communication by using bold formats, sharp copy, and impactful placements. The campaign simplified insurance messaging into witty, relatable outdoor narratives that cut through urban clutter, sparked conversation, and reinforced Acko’s digital-first challenger positioning.

The recognition across categories reflects Laqshya Media Group’s ability to deliver impactful campaigns across digital, outdoor, and experiential platforms. By combining innovation with execution excellence, the group continues to help brands tell stronger stories and connect meaningfully with audiences.